Here’s another hopeful sign that people have had enough of “woke” corporations trying to impose leftist political views on customers:
An organization called “Color Us United” has been formed to promote the Rev. Martin Luther King’s dream of a “colorblind America” and to fight back against the forces that are trying to advance their political power by promoting Critical Race Theory and injecting racial divisiveness into every aspect of life. They’re launching a pushback campaign against what they call one of the worst corporate offenders, American Express.
CRT critic Christopher Rufo had reported that the credit card giant "is teaching its employees that the country was fundamentally racist, that capitalism was fundamentally oppressive and that their White employees were guilty of White privilege and internalized White supremacy. All of these horrific crimes based solely on their skin color." So Color Us United founder Kenny Xu contacted Rufo. He says they discovered that Rufo was correct, that AmEx was “telling their members that capitalism is racist, and they were arranging their members on a privilege hierarchy based on race” and awarding bonuses based not on merit but on practicing “equity,” meaning who hires more blacks and fires more whites, providing “a financial incentive to be racist.”
Xu says AmEx is just the tip of the corporate iceberg, but his group will focus its initial campaign, dubbed “UnAmerican Express,” on them. They plan to urge shareholders to pressure the company to drop its leftist, racist bullying and encourage consumers to use the term "UnAmerican Express" (since they're acting in a way unworthy of calling themselves “American”) and not employ their services until they change their policies.
You’ve got to give Color Us United credit for daring to stand up and speak out against this pernicious trend. There’s more at the link.