A New Reason To Hate Nike

October 14, 2020 |

If you’re looking for a new reason to hate Nike, try this: the ultra-woke sporting apparel giant just severed relations with Frank’s Sports Shop, which has been in The Bronx since the big star of the Yankees was Babe Ruth. After five decades, Nike sent a terse email saying the venerable family-owned store “no longer aligns with our distribution policy…This notice reflects a definitive final decision by the company.”

Moe Stein, the 92-year-old owner of Frank’s, said, “This is plain chutzpah. Let me tell you about Nike. We knew them when they had nothing. How do you like that? They’re putting down the Bronx. The Bronx! It’s not an elite place to them.”

Well, certainly not as elite as Beijing, which seems to be the place Nike is most concerned with these days. But it’s pretty obvious that neither Nike nor the sports leagues they’re in partnership with care much about Americans and their opinions these days, and the feeling is increasingly mutual. Sunday, the Lakers won the Finals over the Miami Heat, and a record low 5.6 million people tuned in. Last year’s game six, between the Warriors and the Raptors, drew 18.34 million viewers.

Liberal outlets like Yahoo Sports are trying to blame many other factors besides all the racial and political messages for the ratings collapse, like the coronavirus forcing multiple sports into competition. For instance, Sunday’s NBA game was opposite an NFL game that drew over 11 million viewers. But by comparison, in 1998, 36.9 million Americans watched the Bulls-Jazz game six alone.

Dallas Mavericks’ owner Mark Cuban also tried to deflect the claim that sports fans are sick of in-your-face racial grievance politics, disrespect to America and kowtowing to BLM and China. His view on China: they’re “a customer” and they’re “not the only country with human rights violations.” To his credit, I haven’t seen anyone in basketball spin anything that fast since the Harlem Globetrotters’ Curly Neal spun a basketball on his index finger.

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