Gil Gutknecht has a must-read, “From his keyboard to God’s ears” column on the day of reckoning for all those woke corporate CEOs who are putting far-left politics ahead of serving their customer base. In the few months, we’ve seen a number of them suffer crashing stock prices and deep drops in profits, and no, it’s not the fault of the pandemic or Vladimir Putin.
All the media stories about the “unexpected” downturns at Target, Netflix and other companies focused on excuses such as inflation and the supply chain crisis. They mostly avoided the possibility that these companies had ticked off at least half their customer base by embracing radical leftwing political dogma. The media live in a cast iron echo chamber and seldom talk to those peasants in Flyover Country, whom they think are so small in numbers, they can be safely marginalized and ignored. You know, like the 73 million Americans who voted for Trump.
Those folks aren’t like leftists: they don’t tend to “organize,” shout through bullhorns, or threaten and bully those who disagree with them. And they don’t have a complicit mass media to amplify their message and make them sound bigger than they are. They just quietly keep a list in their heads of companies that have ticked them off and that they will NEVER do business with again. And there are a LOT of them (I know, I actually talk to them!)
The talking heads think that because it’s not a loud, organized movement, it makes no difference. There is an organized movement called WalkAway, formed by Brandon Straka, but you don’t have to be a member to simply walk away from companies that spit on your values. If Target or Disney don’t want your dirty conservative money, someone else will gladly take it.
There’s an old saying, “Ignore this at your peril.” These companies ignored half their customers and now they are imperiled. Color me unsurprised.
Speaking of “Get woke, go broke,” when the Fed gets woke, we ALL go broke.