Judge Roy Moore went on Sean Hannity’s radio show, where he adamantly denied ever knowing the woman who made the charge against him and denounced it as a false partisan hit job.
However, some of Moore’s defenders felt he made a mistake in agreeing to the interview because his lawyerly claim that he “generally” didn’t date teenagers in his 30s damaged his credibility. Hannity got praise even from his usual critics for his tough line of questioning.
However this eventually shakes out, it’s always a bad idea for commercial enterprises to take political stands. The coffee maker company Keurig pulled its ads from Sean Hannity’s show because he interviewed Roy Moore. Keurig’s actions inspired Moore supporters to post videos of them smashing their Keurig coffee makers.
What’s the upshot? Keurig lost a lot of customers for seemingly attacking due process and the practice of journalism, while thousands of Republicans now need to buy new coffeemakers. This is why mixing politics with business is generally considered grounds for insanity.