Meta, the parent company of Facebook and Instagram, hasn’t been having a good year, what with layoffs, falling ad revenue and Mark Zuckerberg blowing billions on his dream of us all living in a virtual reality world he calls the Metaverse (more on that below.) So Meta has cut a $10 million deal with the Internet trash-creating site Buzzfeed to generate “content” that they hope will attract more eyeballs. For examples of what they do, check out the link. This threatens to give a whole new meaning to the term, “viral content.”
As for the Metaverse, I’m pleased to say that plans to force it on us don’t seem to be going as well as the creators of The Matrix hoped. Here’s a story about some people who were forced to work in the Metaverse and found it to be a “complete nightmare,” from the clunky headset and wonky software to the constant motion sickness.
Sounds as if it hasn’t improved since last April, when 18 volunteers spent a week working in it. Two dropped out within hours due to nausea and the rest suffered frustration, anxiety and eyestrain.
Personally, I think the best prescription for people who have to work at computers a lot is to get up from them occasionally, leave the virtual world, and go outside and spend some time in the real world. On the other hand, if Mark Zuckerberg is going to pour his fortune down a virtual rat hole, I’d rather he pour it into this than into tilting our elections to Democrats.
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