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July 17, 2023

In a story that would have been unthinkable just a few months ago in the pre-Dylan Mulvaney epoch, Bud Light appears poised to disappear from the shelves of Costco. Shoppers across America are sharing photos of Costco price cards for Bud Light that have an asterisk in the upper right corner. That’s a signal that the product is being sold off and will no longer be restocked. That’s why it’s known as the “Death Star.” 

Liberals who scoffed that the outrage and revulsion over Bud Light’s association with the “trans” Internet celebrity would soon blow over never anticipated that it would last so long and be so bad that it could threaten the very existence of what was America’s #1 beer brand. But it has, and here are some other signs of that.

According to a new YouGov survey, Bud Light has dropped out of Americans' top 10 favorite beers, down to #14...

The toxicity is also harming sales of other Anheuser Busch brands…

But Stephen Green at PJ Media argues that the potential impending loss of shelf space at Costco is even worse than it seems and could signal a death spiral for the brand. He also makes the intriguing point that the average Costco shopper is nothing like the media stereotype of a dumb, knuckle-dragging, transphobic MAGA Republican (but then, neither is the average MAGA Republican). The average Costco member is “a 39-year-old college-educated Asian-American woman who earns more than $125,000 per year.” 

If those shoppers are also turned off enough by Dylan Mulvaney to avoid Bud Light, I’d say it shows that not only is the boycott deeper and more widespread than the media would have us believe, but support for the radical transgender movement in general might also exist only inside cast iron liberal echo chambers. 

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