In the wake of the Democrats’ latest loss in the Georgia special election, Sen. Bernie Sanders called for a “fundamental restructuring” of the Democratic Party “in terms of how it does business and what its points of view are.” He’s right, that’s sorely needed; but he would restructure it in a way that would make both the Party’s electoral prospects and its effect on America even worse.
Sanders falls into the same trap as many other far-left Democrats, believing that the problem isn’t their philosophy or policies but a failure of marketing. If only they could communicate how wonderful their big government, class-warfare philosophy is, Americans would flock to them. Despite outspending Republicans 7-1 in Georgia and owning Hollywood, Internet companies and about 95% of the media, the Democrats just can’t get their message across. Bernie wants voters to know that the Democrats “feels the pain” of working families and will challenge the rich. He and his followers can’t grasp that working families have first-hand experience with his policies, from the US to Venezuela. They’ve long since figured out that those policies cause their pain, and when leftists talk about soaking the “rich,” they define “rich” as anyone who makes a dime a year more than they do.
Charles Krauthammer recently made an excellent point: for all the talk of the Republican Party being split over Trump, most Republicans still support Trump, even if some do it grudgingly; but it’s the Democrats who are genuinely split in two incompatible factions. The Bernie “progressives” believe in high taxes, big government, wealth redistribution and all the other leftwing dreams. The Clinton faction panders to various identity groups in hopes of stitching enough of them together to squeak over 50% of the vote. Their problem is that many of those groups have opposing interests (for instance, blacks and blue collar workers don’t want to grant citizenship to illegal immigrants and lose their jobs to them; many blacks are religious and don’t support LGBTQ rights, etc.) The Clinton faction has no philosophy to run on, other than “Republicans are evil and we should be in power.” The Bernie faction has a clear, coherent philosophy, but it’s insane and doesn’t work.
Their only real marketing problem is that according to Marketing 101, you first need to have a good product to sell. Everyone already knows only too well what the Democratic Party’s two products are, and most of us think they both need to be recalled.
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